I write
to understand.

About

Sixteen years
at the desk.

That's how long I've been writing — long enough that the count of articles passed two thousand somewhere along the way, scattered across the web under names that weren't always mine.

Articles are still where I feel most at home, and content strategy still pulls me in: the question of what actually deserves a reader's attention, and in what order, never gets old.

Then there are the personal notes — the ones nobody asked for. Those are the ones that turn looking into seeing.